Security For Your Family

Personal insurance for today’s families

Insurance Points Earned¹ Hudson’s Bay Gift Card Value
Quote 1,000 n/a
Enrollment 2,000 $10
Renewal (annual) 4,000 $20


Canada Life offers:

  • Canadian based customer service
  • Guaranteed coverage for those 75 years old or younger
  • Easy to understand Certificates of Insurance
  • Variable, product-based age limits
  • Hudson’s Bay Rewards points¹



Canada Life offers a range of personal life insurance solutions to Hudson’s Bay customers, including group term life, critical illness, and guaranteed issue accident and life insurance.


Canada Life Assurance is Canada’s oldest insurance company, and a subsidiary of The Great-West Life Assurance Company.

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You should review your life insurance once a year or when a major life change happens such as getting married, buying a house or having children.


Our latest articles on Life Insurance

Summer Tips to Protect Your Home

  • Posted by hbfs
  • On May 9, 2018
The summer season is just around the corner, which means backyard get-togethers, outdoor renovations and travelling with friends and family. No matter what you have planned, make sure to protect your home so everyone has a safe and enjoyable experience.
Read More

#GetLoud for Mental Health Week

  • Posted by hbfs
  • On May 3, 2018
Most people can go through their lives without needing help to cope with how they feel about an everyday occurrence or issue. However, at one time or another, most people also need someone to talk to or lean on for support. That’s because everyone can have a bad day.
Read More

International Women’s Day

  • Posted by hbfs
  • On March 7, 2018
March 8 is International Women’s Day (IWD), a global initiative to celebrate the achievements of women and to call for gender parity worldwide. IWD’s origins can be traced to 1908, when thousands of women marched through New York City calling for shorter working hours, better pay and the right to vote.1 Every year since then, […]
Read More

Prepare for Unexpected Events with Emergency Planning

  • Posted by hbfs
  • On March 1, 2018
Canadians try to protect themselves against a number of different unexpected events. Many people install smoke alarms and carbon monoxide detectors in their houses. Home emergency kits are packed with extra food, water and candles, and many vehicles are equipped with jumper cables and first aid kits. Thankfully, many times we don’t need to use […]
Read More

Enjoy Canadian Winter Sports Safely

  • Posted by hbfs
  • On February 21, 2018
Despite Canada’s cold winter climate, many people embrace the chilly temperatures by partaking in outdoor activities. Whether you’re snowshoeing, cross-country skiing, heli-skiing or snowmobiling, make sure you take the proper precautions to keep you and your family safe while participating in Canadian winter sports.
Read More
1 Earn 1,000 Hudson’s Bay Rewards points when you obtain a one-time, no obligation Term Life, Guaranteed Issue Life, Accident, or Critical Illness insurance quote; 2,000 at enrolment; and 4,000 annually, when you use a valid Canadian credit card to pay your premiums.
Each Hudson’s Bay Rewards point offer is limited to one Hudson’s Bay Rewards account per household.
Hudson’s Bay Rewards points will be issued within 4-6 weeks.
This offer cannot be combined with other offers and may change without notice. Personal Insurance for Hudson’s Bay customers is arranged for by Hudson’s Bay Financial Services and underwritten by The Canada Life Assurance Company.

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