Who did you spend Valentine’s Day with? Maybe you celebrated with your spouse or live-in partner? Or you might have spent the day with your children or best friends? Whoever you were with this Valentine’s Day, now is the perfect time to assess your insurance needs to ensure your loved ones are protected in case of the unexpected.

Did you know that Hudson’s Bay Financial Services offers a unique insurance product — Life, Disability and Income Insurance — that’s affordable and virtually guaranteed to everyone between the ages of 18 and 69? This three-in-one product can help protect your family in case of death, an accident that leaves you unable to work, or being laid off.

The life insurance benefit can be used by your beneficiaries for a variety of expenses, including paying for final arrangements, making a mortgage or car payment or covering tuition. With a lump-sum payment, they’ll have the funds available to maintain some normalcy during a trying time.

The disability and income insurance provides you and your family with access to a monthly benefit of up to $500 if you can’t work due to a disability or layoff. No medical exam is required, and coverage starts immediately upon purchase.

Life, Disability and Income Insurance is available exclusively through Hudson’s Bay Financial Services, with plans starting at only $19.99 a month. You’ll also earn Hudson’s Bay Rewards points when you use a valid Canadian-issued credit card to pay premiums.1

Complete this simple online form to help ensure your family’s financial security and
get guaranteed coverage in under three minutes.

For more than six decades, Canadian Premier Life Insurance Company has been committed to providing financial security for Canadians who are facing uncertainties. They now insure more than 1 million Canadians from coast to coast.


1 Each Hudson’s Bay Rewards points offer is limited to one Rewards account per household. Rewards points will be issued within four to six weeks.

When you pay your monthly premiums, you’ll earn 1,000 points when you enrol for a $200/month benefit; 2,000 points for a $250/month benefit; 4,000 points for a $500/month benefit; 6,000 points for a $750/month benefit and 8,000 points for a $1,000/month benefit.