Guaranteed Acceptance

Term Life Insurance


Safeguard your family’s future and ensure they’re financially secure.

Hudson’s Bay Rewards Cardholders and their spouses can each purchase up to $50,000 of Guaranteed Acceptance Term Life Insurance for a total of $100,000 in coverage. There are no medical questions, and you can apply in minutes!

Group Advantage

Hudson’s Bay Financial Services use your group buying power to negotiate this exceptional value with features you won’t find anywhere else.


Unlike employer plans that terminate if you change jobs, this insurance provides continuous coverage that stays with you regardless of your employment status or job changes.

No Medical Questions

You will not need to answer any medical or lifestyle questions. Your acceptance is guaranteed, regardless of your medical history.

Money Back Guarantee

If not fully satisfied, you can cancel your coverage and return the Certificate within 60 days of the effective date. You’ll receive a full refund of any premiums already paid.

Special Features & Benefits for

Hudson’s Bay Rewards Members!

As a Hudson’s Bay Cardholder you can benefit from a Term Life Insurance plan that offers additional features and perks beyond your basic term life benefit at no extra cost:

Career Retraining for your spouse. In the event of your death, the plan pays up to $10,000 for your spouse to receive occupational training to change careers.

Daycare Reimbursement Benefit. This plan reimburses daycare expenses up to 5% of your Term Life Insurance coverage, up to $5,000 per year per child.¹

Post-secondary Reimbursement Benefit. This plan will reimburse your child’s education costs up to 5% of your coverage to a max of $5,000 per year per child.¹

Apply Today: Quick and Simple Application Process!

Offer Expires May 2, 2023


All Hudson’s Bay Rewards cardholders or Hudson’s Bay cardholders who are in good standing with Hudson’s Bay Company ULC at the time of application, and their spouses are eligible to apply. Applicants must be under 70 years of age and residing in Canada.  Your spouse can apply, even if you choose not to.

And for spouses: Spouse means the legal spouse of a member, providing there is no separation in effect, or an individual who has been residing in a marriage-like relationship with the member for a period of at least 12 consecutive months.

By applying for Guaranteed Acceptance Term Life Insurance, you acknowledge awareness of limitations for the first 24 months immediately following the effective date of coverage.²

By clicking ‘Apply Today,’ you acknowledge leaving Hudson’s Bay Financial.com to visit a third-party website and agree to the Hudson’s Bay Company  Terms and Conditions and Privacy Policy.

Take Advantage of This Limited Time Offer

Not a Hudson’s Bay Reward Member?


Enrollment 2,000
Renewal (annual) 3,000

Hudson's Bay Rewards Logo


Term Life Insurance is offered by Hudson’s Bay Financial Services and is underwritten by Industrial Alliance Insurance and Financial Services Inc. (iA Financial Group). iA Financial Group is one of the largest insurance and wealth management groups in Canada, with operations in the United States. Founded in 1892, it is a Canadian public company that helps ensure the financial wellbeing of our clients by offering them personal insurance coverage and investment solutions to help them achieve their personal goals.

Did you know?

Without life insurance, you’re leaving your spouse and loved ones financially vulnerable if something happens to you. It could mean selling your family home and losing their quality of life.

With the Hudson’s Bay Cardholders Term Life Insurance plan, you can rest easy knowing that your loved ones will be cared for financially after you die.

Latest Term Life Article

guaranteed acceptance

Limited Time: Hudson’s Bay Rewards Members Get Guaranteed Acceptance Term Life Insurance

Life is unpredictable. So, it’s best to prepare for the unexpected as much as possible – especially when it comes to securing the financial future of your loved ones in case of any unfortunate events. One way to protect your family’s financial well-being is through a…

This website is designed to outline the benefits for which you may be eligible and does not create or confer any contractual or other rights. All rights with respect to the benefits of an insured will be governed solely by the Master Group Policy issued by Industrial Alliance Insurance and Financial Services Inc. to Hudson’s Bay Company ULC. Premium rates may change on any policy anniversary in accordance with the terms of the Master Group Policy.
¹Term Life Insurance is arranged by Hudson’s Bay Financial Services and underwritten by Industrial Alliance Insurance and Financial Services Inc.
²Are there any limitations or exclusions I should be aware of? While this Guaranteed Acceptance offer is a good opportunity to purchase Term Life Insurance without answering the health questions that are normally required, there are some important limitations you need to be aware of. For the first 24 months immediately following the effective date of coverage the following limitations apply:
– If the cause of death is non-accidental, no benefit is payable, but premiums will be refunded with 5% interest, compounded annually.
– If the cause of death is suicide, no benefit is payable, and premiums will not be refunded.
– If the cause of death is accidental, the full benefit payment will be made.
All applicants must have an HBC Mastercard or HBC Rewards Card to enroll. Term Life Insurance is currently unavailable in Northwest Territories, Nunavut, Yukon.
Complete details of coverage, including definitions and exclusions that apply, are set out in the Policy.
*Earn 2,000 Hudson’s Bay Rewards points upon approval and 3,000 annually.
Each Hudson’s Bay Rewards point offer is limited to one Hudson’s Bay Rewards account per household. Hudson’s Bay Rewards points will be issued within 4- 6 weeks.
To qualify for these benefits, your children must be enrolled in a legally licensed daycare centre or in a full-time post-secondary program at the date of your death or enrol within 12 months of your death.
Due to provincial regulations, Rewards Points are unavailable for quotes or enrolments to customers in ON, PQ, NS, PEI and NFLD.
Premiums can be paid using the HBC Mastercard powered by NEO, a valid Canadian banking card or reauthorized debit.