Picking out the right gift for your child, grandchild, niece or nephew can be tedious. While some people love to add to the piles of “stuff” most kids have by buying toys and other “things”, there’s a better, more thoughtful gift. Whether it’s for Hanukkah, Christmas, a birthday, or another celebration, give the gift that keeps on giving: Child Plan. This Participating Whole Life insurance plan is a worthy investment and a most generous gift that lasts a lifetime. It can be used for major life events, including post-secondary education. What a gift!

What’s in a gift?

Buying a gift for someone is usually based on what’s on their wishlist. However, a gift can be something you give to the receiver that they would not normally buy for themselves. This type of gift often makes the best kind of gift. It shows you truly care about the person, and that you put real thought into the purchase. 

A gift can be more than a “thing” that sits on a shelf, falls to the bottom of a toybox, or takes up space in the basement. In fact, some of the best gifts are not things at all. 

Give the Gift of Post-secondary Education 

If you’re tired of giving gifts that end up in the landfill eventually, buy a Child Plan for your child or grandchild and give them the gift of a post-secondary education.

The Child Plan is a “Participating” Whole Life insurance plan that is completely paid off in 20 years. The policy can be signed over to the insured person when they decide to go to university or college, without tax consequences. Plus, the insured person can attend any education program around the world.

Sure, you could choose an RESP to fund the child’s post-secondary education, as many people do. However, there are rules and limitations to RESP investing, unlike the Child Plan. The Child Plan offers dividends, tax-free transfer, and a lifelong protection policy. The Child Plan doesn’t restrict how the money can be used. So, while you may intend it for the child’s post-secondary education, the money is available for other life events. With an RESP, government contribution is capped, and the rate of growth is less than with a Child Plan. Therefore, it’s also important to consider if an RESP will be sufficient to fund the child’s post-secondary education.  

Other Benefits of Giving a Child Plan

There are so many other benefits of the Child Plan that make it the perfect gift, including:

  • Whole life insurance growing tax-free
  • Guaranteed cash values with tax-free annual dividends for life
  • Open a plan for a child from 14 days old to over 18 years old
  • There’s no minimum or maximum amount to contribute
  • Use the funds for education, downpayment, wedding, or another life event

Are you ready to give the gift that keeps on giving? 



As Canada’s leader in financial planning for children, Child Plan™ is committed to helping parents and grandparents plan for their children’s futures. Children are the future, build a future for them you can be proud of.