The holidays are a joyous time of year, but they can also be stressful. There’s so much to do, and we all feel pressure to get the perfect gifts for our friends and loved ones. The reality is, you can shop all you want for the perfect gift, but the recipient of your gift knows what they want better than anyone. Gift cards are a great way to ensure you get the perfect gift for even those hard to buy for names on your list. With all of the restrictions surrounding shopping and social functions this year, a gift card is also the safest gift you can give because you don’t even need to leave your home to pick one up.

It sounds cliché, but it really is the thought that counts. No matter how long you search and shop for something that’s just right, it might not be. The negative stigma surrounding gift cards has all but disappeared because people understand how hard it can be to buy gifts. A recent study showed that 43% of consumers were actually hoping to receive gift cards, likely due to their convenience and the control it gives the receiver to pick exactly what they’ve had their eye on!

When you ask most people how they feel about giving gift cards, they think of it as a last resort, but when you ask most people if they like receiving gift cards, they say yes. So, don’t be so hard on yourself, and just think about what you’d like to receive. The answer is likely something you’ve been eyeing for some time but don’t want to splurge on. Well, a gift card is essentially giving someone the gift of a guilt-free splurge.

You can send a Hudson’s Bay eGift Card and personalize the design with a photo of a memory you two share or your favourite holiday characters and scenery. Then, to let them know how much you care about them and wish you could be with them, you can write a heartfelt message to go along with your gift. For those who want to traditionally wrap their gift card before giving it, you can still visit your local Hudson’s Bay store and pick up a physical copy, or simply order and have it delivered to your own home. There’s no better gift you can give someone than the gift of treating themselves. It also means you’re looking out for their safety because they can use it to shop online and have the item of their choice delivered to their front door.

Give the gift of choice this holiday season!