Discussing insurance needs is not something most people enjoy, and it’s definitely not a topic people want to broach on a holiday centred on love and romance. However, Valentine’s Day is the perfect opportunity to assess and buy life insurance to ensure that your loved ones are protected in case of the unexpected.

When you buy life insurance, you’re gifting your family some financial stability during an uncertain time. The lump sum benefit can be used by your beneficiaries for a variety of expenses. Whether they need to pay for final arrangements, make a mortgage or car payment or cover tuition, they’ll have the funds available to maintain some normalcy during a trying time.

Many Canadians live paycheque to paycheque and can’t afford to miss even one pay period, so what would happen to your family if your paycheque suddenly disappeared? Hudson’s Bay Financial Services offers a unique insurance product — Life, Disability and Income Insurance — that’s affordable and virtually guaranteed to everyone between the ages of 18 and 69. In addition to up to $10,000 of life insurance coverage, you can access a monthly benefit of up to $500 if you can’t work due to a disability or layoff.

It might not be common to buy life insurance as a Valentine’s Day gift, but it’s one of the best ways to take care of your family if something happens to you.

Complete this simple online form to help ensure your family’s financial security.
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For more than six decades, Canadian Premier Life Insurance Company has been committed to providing financial security for Canadians who are facing uncertainties. They now insure more than 1 million Canadians from coast to coast.