Gift cards are often the most requested present during the holidays and statistics show women are more likely to ask for gift cards than an actual physical present. But now that the holidays are over, you might find yourself with numerous gift cards — some that you can’t wait to shop with and others that just didn’t hit the mark.

What should you do with the unwanted holiday gift cards? You could re-gift them or try to sell them online — but why not trade them in for a Hudson’s Bay e-gift card?

To unlock the value trapped in your unwanted holiday gift cards, use Gift Card Advantage to exchange them for a Hudson’s Bay e-gift card. It’s simple, fast and convenient so you can shop where you love.

Hudson’s Bay Financial Services has partnered with CardSwap.ca, Canada’s largest gift card network, to provide customers with the opportunity to trade in unwanted and partially redeemed gift cards ($25 minimum) from over 400 merchants through the Gift Card Advantage program.

With these quick and easy steps, you can be well on your way to getting what you truly want.

  1. Go to giftcardadvantage.com and enter the details of your gift card to receive a quote for your Hudson’s Bay e-gift card.
  2. Mail your gift cards with Gift Card Advantage’s FREE prepaid shipping label.
  3. Receive an email confirmation of receipt of your gift card.
  4. Within two days of Gift Card Advantage receiving your gift card, you will receive an email with a link to your Hudson’s Bay e-gift card. It can be redeemed at Hudson’s Bay, thebay.com and Home Outfitters.

Plus, when you trade in select gift cards between now and January 31, 2018, you could receive face value1 for your unwanted holiday gift cards.

Click here to start exchanging your gift cards through Gift Card Advantage today.

1 Offer is applicable on select merchant gift cards with a balance of $25 or more and expires January 31, 2018. Gift Card Advantage services and website are property of CardSwap Inc. and subject to CardSwap’s Terms of Use and Privacy Policy.