In addition to buds slowly opening up on trees and shrubs and singing robins foraging for food, another sure reminder that spring is here are daffodils pushing their way through the warming soil.

Since the 1950s, cheerful daffodils have appeared across Canada in April to mark the beginning of Daffodil Month. Today, the daffodil continues to symbolize strength and courage in the fight against cancer. When you purchase a daffodil pin from a canvasser or fresh daffodils at a participating store, you help raise vital funds for cancer research.

Although two in five Canadians will develop cancer in their lifetime, more than 60% of those diagnosed with cancer are expected to survive for five years or more after diagnosis.1

However, recovery from cancer can result in serious financial hardship due to months of lost income and out-of-pocket costs in the thousands of dollars. Not all provincial and private health care plans cover expenses such as prescription medications, registered specialists and home care.

Hudson’s Bay Financial Services is proud to team up with Chubb Life to offer you Critical Illness Insurance.2 Critical Illness Insurance from Chubb Life pays a lump sum benefit of up to $150,000 that’s 100% tax-free 30 days after your diagnosis with a covered critical illness. This helps give you the resources you need to focus on your recovery without the stress of worrying about your finances.

In addition to a 30-day satisfaction guarantee and affordable group rates, you can earn 1,000 Hudson’s Bay Rewards points when you obtain a one-time, no-obligation quote. You can also earn 2,000 Rewards points upon enrolment and 4,000 Rewards points annually when you continue to renew your coverage.3

Learn more about Critical Illness Insurance.


¹ Information and statistics are sourced from the Canadian Cancer Society at cancer.ca (based on 2006-2008 estimates).

2 Critical Illness Insurance is arranged for by Hudson’s Bay Financial Services and underwritten by Chubb Life Insurance Company of Canada (“Chubb Life”). Critical Illness Insurance is currently not available in Northwest Territories, Nunavut, Yukon, Quebec, Nova Scotia. Complete details of coverage, including definitions of covered critical illnesses and any limitations or exclusions that apply, are set out in the Policy.

3 Earn 1,000 Hudson’s Bay Rewards points when you obtain a one-time, no obligation Critical Illness insurance quote; 2,000 upon approval; and 4,000 annually, when you use a valid Canadian credit card to pay your premiums.
Each Hudson’s Bay Rewards point offer is limited to one Hudson’s Bay Rewards account per household.
Hudson’s Bay Rewards points will be issued within 4-6 weeks.
This offer cannot be combined with other offers and may change without notice.