Gift cards can make great presents — they offer convenience for the purchaser and a range of choice for the recipient. Now that the holidays are over, you may find yourself the holder of numerous gift cards. But what do you do with your collection? What about the cards you don’t want?

Although you could re-gift or sell those unwanted gift cards, why not trade them in for a Hudson’s Bay e-gift card?

Hudson’s Bay Financial Services has partnered with CardSwap.ca, Canada’s largest gift card network, to provide customers with the opportunity to trade in unwanted and partially redeemed gift cards ($25 minimum) from over 400 merchants through the Gift Card Advantage program.

If you’re wondering why you should swap your cards with Gift Card Advantage, the answer is simple: Gift Card Advantage helps you unlock value trapped in unused gift cards in exchange for a Hudson’s Bay e-gift card so you can shop where you love. It’s the simplest, fastest and most convenient method to convert your gift cards.

With these quick and easy steps, you can be well on your way to getting what you truly want.

  1. Enter the details of your gift card to receive a quote for a Hudson’s Bay e-gift card.
  2. Mail your gift cards with our FREE prepaid shipping label.
  3. Receive an email confirmation upon receipt of your gift card.
  4. Within two days of us receiving your gift card, you will receive an email with a link to your Hudson’s Bay e-gift card, which you can redeem at Hudson’s Bay, thebay.com and Home Outfitters.

Plus, when you trade in select gift cards through Gift Card Advantage from now until January 31, 2017, you could receive face value.1

Click here to start exchanging your gift cards through Gift Card Advantage today.


1 Offer is applicable on select merchant gift cards with a balance of $25 or more and expires on January 31, 2017. Gift Card Advantage services and website are property of CardSwap Inc. and subject to CardSwap’s Terms of Use and Privacy Policy.