Gift cards have been in use for more than a decade, and their popularity in Canada continues to grow — they are one of the most exchanged presents among friends and family during the holiday season. You may have found, however, that you sometimes receive gift cards for retailers and restaurants that you never frequent. You may even wonder how you ended up with certain gift cards! Those unwanted gift cards remain unused, gathering dust in a drawer. Now, instead of letting those gift cards go to waste, you can realize their value and swap them for a Hudson’s Bay e-gift card with the Gift Card Advantage program.

Consumer Reports magazine estimates that 1 out of 4 gift cards remain unused for more than a year after they’re received. Gift Card Advantage allows you to exchange gift cards from more than 450 merchants, so why not swap for a card you’ll use?

The process to redeem those unwanted gift cards is simple:

  • Enter the merchant name and the amount of the gift card you wish to exchange to receive a quote for a Hudson’s Bay e-gift card.
  • If you accept the offer you will be required to create an account online.
  • Once your unwanted gift card(s) are received and the balance has been validated, you will receive an email within two business days with your Hudson’s Bay e-gift card.
  • Then let the fun begin, as you’re ready to spend your e-gift card on anything you want and need.

For a limited time this holiday season, you will receive full face value on select gift card trade-ins.1

Learn more about the Gift Card Advantage here.



1 Offer is applicable on select merchant gift cards with a balance of $25 or more and expires on February 28, 2017.